

THE PLAY BOLD APPROACH
The Play Bold Approach understands that being bold means something different to everyone. By creating a safe and trusted environment through coaching, we can explore and play with that.
I partner with you to open up your 'window of awareness' around how your ADHD shows up uniquely in you and to confidently chart a path towards your goals. Whether it's taking first steps into entrepreneurial freedom, spearheading a meaningful next career chapter, leading change, setting healthy boundaries in work and life, or gaining greater self-trust in decision making.. it will be explored in a way that honours your distinctive brain wiring and strengths.
Play Bold Coaching is for senior professionals and business owners who are purpose-led, committed and ready to unlock meaningful change in their career, organisation and personal life.
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WHAT WOULD it be like IF YOU Volunteered TO Play YOUR BOLD and explored personalised strategies that align with your energy, identity strengths, values and ambition?
ADHD COACHING
Are you a purpose driven leader, business owner or self-starter with ADHD?
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​Specialised online coaching that deepens awareness of your strengths and values, understands your unique brain wiring, fosters self-acceptance and authenticity, and cultivates a more fulfilling life with energy and purpose.
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U.K. Residents, subject to approval, I may be able to work with the Access to Work Program. Please reference your interest in your email.
STARTUPS & ORGANISATIONS
Are you leading a purpose led team, startup or SME?
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Bespoke transformation services that include coaching, blended strategic and creative solutions, training and workshops. Designed to your brief to navigate your most pressing challenges in navigating change, developing purpose led culture and teams and strategic partnerships and growth.
Hi, I'm Selena
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I partner with you as a trusted coach and thinking partner to unlock your boldest self, empowering you to make the difference you truly want to embrace in your life. I work with senior professionals and business owners who are late-diagnosed ADHD or self-identified.
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The leaders I work with care about building inclusive leadership cultures and are committed and driven to create meaningful change in their teams, organisations and personal lives. They may also be navigating a layoff or restructure. I help them negotiate their exit, secure their next senior role, or take their first steps into entrepreneurial freedom.
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As Germany’s first PCC ADHD coach to hold the Advanced ADHD Coaching Certification (ACCG), accredited by both the ICF and PAAC, my ADHD coach training comes from ADDCA, one of only two coach training schools worldwide accredited by both the independent coaching bodies ICF and PAAC. I further specialise in career and leadership coaching, work as a Leadership Facilitator and Trainer for Global 500 companies, and Coach Assist on the Co-Active Coach Training Program, one of the largest ICF-accredited coaching schools worldwide.
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My coaching approach is strengths-based and goal-oriented, supporting the whole person. To deepen this, I expanded my ADHD training with MentorCoach to include parents, kids and teens, recognising that family life shapes many clients’ lived experience. Trust, connection and a commitment to neurodiversity and DEI guide my approach.
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With a corporate career spanning two decades in leadership roles in strategic marketing, creative brand building, change management and culture at companies like Microsoft, Mindshare, and Essity, I bring a deep understanding of the challenges faced by purpose-led leaders navigating complex and demanding work environments.
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As a British Kiwi who has lived and worked in Australia, The Netherlands, Curaçao, London, U.K., and now Germany, I understand the complexities of adapting to new business cultures, languages, and systems.
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My clients come from all over the world, and I offer coaching primarily online. Whether through one-on-one sessions, group coaching, or workshops, I work with startups and organisations both virtually and in person. Whatever your approach to living boldly and authentically, I'm here to partner with you on your brave journey. Reach out for a free chat, I’d love to hear from you and explore how we can work together.

