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FAQ

Frequently asked questions
I partner with senior professionals, teams and organisations, to strengthen leadership, change, neuroinclusive workplaces and business growth, personal and professional development.
I support a worldwide client base, working mainly online with senior professionals and business owners, late diagnosed or self-identified during phases of transition and growth.
This may include navigating layoffs, securing and stepping into senior roles, leading teams or embracing the challenges of entrepreneurial freedom often while balancing family life.
As the majority of coaching is done online via zoom or google meet, coaching clients can be based anywhere around the world provided that our timezones enable us a time to meet.
Should a session that suits your timezone not be available through the website booking system, please do not hesitate to reach out via email and suggest a few alternatives.
Coaching is provided in English. I am also able to provide coaching in German.
Coaching sessions generally take place online using zoom or google meet.
Coaching and blended strategic and creative services for startups and organsiations may take place in person upon request and agreement.
The time commitment will vary per individual. Depending on the individuals circumstances and goals, I will recommend one of the below coaching engagements:
Six months, meeting twice monthly, 60 mins
Nine months, meeting twice monthly, 60 mins
12 months, meeting twice monthly, 60 mins
A lot of the major shifts, wins and growth naturally happen between sessions. The client sets themselves relevant work to do following each session. This may be a simple reflection or something related to the goals discussed during the session.
Coach certifications:
ICF Professional Certified Coach (PCC)
Trained Co-Active Coach (CTI)
ADDCA Advanced Certified Graduate (ACCG), the highest designation of certification from the ADD Coach Academy
PAAC Professional Certified ADHD Coach (PCAC)
Coach training:
Completed ADDCA's Professional Advanced ADHD and Life Coach Program, ADD Coach Academy’s (ADDCA)
Positive Psychology and Advanced ADHD Coaching – College Students, Teens, Children & Parents 10 week masterclass, MentorCoach
Co-Active Coach Training: Fundamentals, Fulfilment, Balance, Process, Synergy
International Coaching Federation (ICF) Member, adhering to global coaching ethics and standards
Coach trainer / Assessor / Mentor
ADDCA faculty member, supporting ADHD coaches-in-training via ICF and PAAC assessment, upholding the gold standard of ICF and PAAC coaching and ethics
Coach Trainer in Systemic Coaching - Fired Up
Course Assistant in the Co-Active Coach Training Course (2024 to present for both legacy and current program)
Provide mentoring to coaches
Leadership training
Graduate of LEITWOLF® Leadership Academy, specializing in corporate and organizational leadership
Former Dale Carnegie Team Leader (adult and youth leadership, relationship and communication)
Business and UX Design education:
Business Degree (BBS), Graduate Diploma in Business (Grad.Dip.Bus)
UX Design Certificate, UX Design Institute
Software and Coding Fundamentals for UX Certificate. UX Design Institute
Corporate background:
Prior 20+ year corporate career including leadership roles with experience spanning large-scale transformation, strategic marketing, creative brand building, culture and change management across matrix organisations such as Microsoft, Essity and Mindshare. I bring a deep understanding of the challenges faced by leaders navigating complex and demanding work environments both client, agency side and as a business owner.
INDUSTRIES: Health, FMCG / CPG, Consumer tech, Creative, Travel
SPECIALISM: Leadership and change management, digital transformation, marketing strategy, brand building, creative, learning & development, training
Countries lived and worked in: London, UK, Germany, The Netherlands, Australia, NZ, and Curacao
LANGUAGES: English (native), German, Dutch
Trained Co-Active Coach with the Coach Training Institute (CTI)
The Co-Active Model is an International Coach Federation (ICF) accredited coaching education. It utilises proven connections and communications framework to help clients better understand how they got where they are, how to reorient themselves to the bigger purpose in their life and leadership, and then collaborate with others to act upon it.
Unique approach:
A coaching relationship is a partnership of two equals
Goal orientated with the client setting the overall coaching goals and the focus for each coaching session
Sees the client as a fully capable, creative and resourceful who is fully empowered to obtain the answers and insight from within themselves with a coach holding them accountable
Use of embodiment to further unlock perspectives if the client feels comfortable with that
Further specialised in ADHD coaching from the ADD Coach Academy (ADDCA), completed the Advanced ADHD Coach Program for trained coaches with the ACCG Certification.
ADDCA is global leader and pioneer in the specialty area of ADHD Coach Training and Education. ADDCA is fully accredited by the ICF (Level 1 and 2) and PAAC (AACTP). The research based training is supported by the most current research in the areas of ADHD, Neuroscience, Executive Functioning, Positive Psychology, Coaching, Mindfulness and Self-Compassion.
Unique approach:
A balanced strengths based approach, not a fix-it-solution: coach approach does not just focus on an individual’s challenges but underscores the unique strengths that come with neuro-diverse wiring. Focus may include:
Whole person character Strengths
Processing Modalities, an individuals learning and comprehension styles
Executive Functioning - as it relates to attention, focus, effort, emotional regulation, accessing memory and taking action in different situations.
Completed Mentor Coach Academy's Positive Psychology and Advanced ADHD Coaching - College students, Teens, Children and Parents
Mentor Coach, together with ADDCA are the only ADHD Coach Training Institute's worldwide that are both accredited by the ICF and Professional Association of ADHD Coaching. Although I mainly focus on adults, many of my clients have a family so this 10 week masterclass was completed in service of being able to coach the whole person and the system/s they are part of.
While both offer a safe, trusted, non judgemental and confidential environment, therapy is able to focus psychological issues, challenges and experiences whereas a coaching relationship involves a partnership of equals. It is goal orientated, a thought provoking creative process with a coach enabling a client to maximise their personal and professional potential.
In coaching:
The client will set not only the goals but the agenda for each session and is ultimately responsible for progress
It generally focuses on the here and now and what the gap/s, challenges and limiting beliefs might be
It may involve focus on gaining clarity, empowering through self reflection, visioning and growth, activating the relevant coaching resources and tools
The coach and client work together to chart a plan towards the clients desired goals
Therapy emphasizes psychopathology, emotions and the past to understand the present, and it works more with developing skills for managing emotions or past issues than does coaching.
Mentoring may include advising and counselling. There may be a level of hierarchy or a different level of experience of which the advising and counselling is based on.
The coaching process does not include advising or counselling, and focuses instead on individuals or groups setting and reaching their own objectives through a thought provoking and creative process that inspires the client/s to maximise their potential.
This will vary depending on local tax laws. It is therefore advised to clarify that response with a local tax expert.
Yes I do. Having experienced the powerful impact of coaching myself, I would not want anyone to miss out on coaching that really needs it.
I make coaching accessible - I offer a limited number of sliding scale spots for those facing financial challenges. If interested, please email me with a price range that suits your circumstances.
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